Lead Capture


Having created interest for your visitors, the critical final step for most websites is capturing that interest for future communication and nurturing. Depending on your business you might categorize this interest as a lead.


Marqui CMS has everything you need to quickly build landing pages and forms to capture sign-ups from your calls-to-action. You can even track lead conversion rates, and fine tune your forms and content to maximize the number of leads completing the form.


Once you capture leads, Marqui CMS includes an integrated lead database allowing you to segment leads into groups. If you need to score and nurture leads, before passing them on to your CRM / salesforce automation system, then Marqui CMS seamlessly integrates with Marqui Campaigns, to deliver a closed-loop marketing automation solution.


  • Quickly create effective landing pages that convert interest into leads
  • Simply create and re-use forms to capture critical information
  • Capture leads into the integrated lead database with automated de-duplication
  • Create aliases for offline marketing initiatives
  • Track performance with marketing analytics
  • Continuously improve landing page conversion with Google Website Optimizer integration



Bookmark With...