Lakeland College Selects Marqui Web Marketing Solution
September 19, 2007
Marqui continues to make inroads in the Education market by providing easy, affordable solutions
VANCOUVER, B.C. – September 19, 2007 - Marqui Inc., a leading provider of on-demand marketing automation and website content management software, announced today that Lakeland College, Canada’s only interprovincial college serving both Alberta and Saskatchewan, has selected Marqui to enhance its online presence. The Marqui solution will help improve the usability on the Lakeland College website, update the look and feel while staying consistent with the Lakeland brand, and make it easier for staff to communicate with prospective and current students.
“We’re nearly a century old and rural, but we wanted a professional website that reflected the core values of our institution while providing our 21st century students with the kind of dynamic and interactive site they expect. The Marqui team has been like an extended family to us, and we’ve been extremely impressed with both the application and the customer service,” said Cathy Wolters, Website Coordinator, Lakeland College. “Even with just our phase one implementation, our site is more effective. As we continue, we’re expecting to see more cost savings from using Marqui tools. I’d highly recommend the Marqui solution for any educational institution.”
A registration/orientation microsite that went live in July provided a resource-rich place for students to check on residence move-in, registration schedules and orientation activities. This alleviated the number of phone calls student services usually received. “We can see that we’ll be able to reduce costs, provide more timely communication quickly and affordably with e-mail and even market more powerfully using Marqui,” said Wolters.
“There are many educational institutations that could benefit in the same way that Lakeland College has with the Marqui solution. They all face the same challenges of having a small staff and limited budget. What they want to accomplish shouldn’t be hard to execute. We allow them an easy and affordable way of communicating to their entire community of current student body, prospective students, alumni, faculty, and parents,” said Rick Patri, Vice President, Client Solutions, Marqui.
Marqui offers a comprehensive suite of On-Demand software applications that automate and simplify a broad range of marketing activities; including web content management, email campaigns, search engine optimization (SEO), lead generation and CRM integration, analytics and program measurement. By combining all of these capabilities into one Web-based suite, Marqui enables customers to streamline marketing initiatives and improve program effectiveness without the issues or costs associated with installing multiple single-purpose products.
The Marqui suite of products – including Blog Management, Campaign and Email Management, Content Management, Marketing Analytics, and Approvals and Workflow – can be deployed incrementally or all at once based on business needs and objectives.
Further details on the Marqui marketing software suite can be found at: http://www.marqui.com/products/
About Lakeland College
Established in 1913, Lakeland College has campuses in Vermilion, Alta. and Lloydminster and a learning centre in Strathcona County. The college offers full-time, part-time and continuing education programs in environmental sciences, tourism, fire and emergency services, health and human services, trades and technology, business, academic upgrading, university studies, interior design technology, agricultural sciences and performing arts. To learn more about Lakeland College go to www.lakelandcollege.ca
About Marqui
Marqui enables customers to stand out from the crowd by providing innovative web marketing technology that helps align Sales and Marketing teams and execute closed-loop marketing activities. Marqui’s on-demand platform empowers customers to control their online brand and messaging, generate leads and revenue, and evaluate and optimize online campaigns. More than 250+ organizations have leveraged Marqui to successfully grow their brand and online campaigns through effective web content management, SEO, site search, CRM, and analytics. Marqui's growing customer list includes: the Phoenix Suns, Ford Motor Company, Honda, Merck, Vancouver WhiteCaps FC, Lakeland College, Roper Bioscience, CruiseWest, Grouse Mountain, BC Ferries, the David Suzuki Foundation, YMCA, and the United Way. Marqui is a Microsoft Certified Gold Partner. For more information please visit us at www.marqui.com.
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