Marqui's Web-Based Software Gives Cruise West Enhanced Visibility and Control over Web Content, Email Campaigns, RSS Feeds, Blogging and Other Marketing Activities
Portland, Ore. - May 23, 2006 - Marqui, Inc., the company revolutionizing how organizations handle marketing communications, today announced that Cruise West, the largest American-owned cruise line, has implemented Marqui's software to streamline nearly all of its marketing initiatives. Marqui's software suite, which integrates everything from Web content management to blogging to email campaigns, has already delivered substantial benefits to Cruise West, including a massive reduction in cycle times for integrated marketing campaigns.
Seattle-based Cruise West offers customers the opportunity to explore remote, worldwide locales by providing distinctive, personalized itineraries not offered by the larger, more traditional cruise lines. To promote upcoming tours, the organization frequently conducts complex marketing campaigns that involve integrated print and online elements. Warren Sukernek, Vice President Marketing and Sales at Cruise West, explains, "We target a very savvy customer base that wants relevant, customized information available in a variety of formats, such as print brochures, emails, newsletters, RSS feeds and more.
"Before implementing Marqui, we were using a combination of vendors and products to manage these activities, which was not only a logistical nightmare, but also meant campaigns were often out of synch by 40 days or more. With Marqui, we can easily re-purpose content across print and online initiatives, and we've also been able to eliminate the timing issue so that our campaigns are now perfectly in synch."
Capitalizing on the power of the software-as-a-service approach, Marqui has developed the first solution that simplifies and automates a broad range of marketing activities, including blogging, email campaigns, Web content management, search engine optimization, program measurement and more. By combining all of these capabilities into one Web-based suite, Marqui empowers customers to streamline marketing initiatives - and improve program effectiveness - without the issues and costs of multiple product purchases, integrations and training.
"Today's marketers have to manage an enormous number of moving parts and deal with increasingly tough deadlines. Cruise West is the perfect example. In addition to engaging in all of the traditional marketing activities, Cruise West is seeking to connect with its customer base even more by experimenting with new community-building initiatives, such as blogs and podcasts," said Stephen J. King, President and CEO at Marqui. "This really underscores the value of Marqui. Not only can we help companies take advantage of activities like blogging, but we also make managing all of these moving parts much, much easier."
About Marqui
In a world filled with e-mails, blogs, RSS and more, it is increasingly difficult for organizations to communicate effectively with key audiences while ensuring consistency in messaging and protecting brand integrity. Recognizing this complexity, Marqui developed the first Web-based suite that simplifies and automates a broad range of marketing communications activities, including e-mail campaigns, Web content management and blogging. The result: better marketing communications programs, lower costs, a more productive team and decreased risk of inaccurate or embarrassing information getting distributed. Marqui maintains offices in the United States and Canada, and has an established customer base of more than 200 organizations. For more information, visit www.marqui.com.
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