May 9, 2008 10:30 AM

Jesse (our product manager at Marqui) and I delivered our first webinar on drip marketing this past Wednesday. We actually crammed a lot of information into those 30 minutes. We ran through what drip marketing was, the importance of nurturing leads, how you go about planning your drip marketing campaign, had some tips and industry examples. If any of you missed it, we'll be running it again sometime soon. Most of the webinar attendees had little experience with drip marketing but all seemed keen to start. Overall, I think it was an interesting and informative webinar. After all, we didn't get any heckling (although we did mute the line....). The attendees are from various B2B and B2C businesses, and it would be really neat to learn what type of drip marketing campaigns they crafted after walking away from this webinar. Drop us a line at webinars@marqui.com to share your drip marketing campaigns. Enquiring marketers want to know.

The show's not over yet. Hold on tight for our "Hot or not? Find hot leads with lead scoring" webinar on Wednesday, May 21. That will be my colleague Richard's first webinar at Marqui, and I will surely be heckling him. Register for Richard's lead scoring webinar here.

Posted by Thao Ngo at May 9, 2008 10:30 AM

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